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About us

BACIU PARTNERS is a business law firm that stands out thanks to the expertise of its team members in intellectual property, consumer protection and advertising, gaming & gambling regulatory. This is complemented with strong capabilities in corporate/M&A, as well as in other regulatory fields such as anti-money laundering (AML) or data privacy; also, in times of contradiction, that require unblocking sensitive situation, we smoothly mix consultancy negotiation skills with our dispute resolution capabilities.

Our firm’s innate enthusiastic spirit is amplified by our clients’ trust in our commitment to respond to their legal needs with outstanding services in a rapid, accessible, and primarily useful manner. Our secret? We immerse our minds into their projects to understand what they want to achieve. We come up with feasible legal alternatives that have a sound touch of business acumen and are consistently practical.

Understanding context and industry-specificity

Our unique reputation in the Romanian legal market is a result of our aspiration to solve legal intricacies that our clients and business partners meet, regardless of their complexity and industry-based specificity. We concentrate on understanding contexts and invest time and effort to unearth pros and cons before transforming them into coherent legal assistance.

Thanks to our team members’ early and consistent exposure to the design and rolling out of some of the current most ardent legislative frameworks, we can assist with immediately actionable insights in industries such as retail, gaming, media and entertainment, FMCG, technology, sports, luxury goods, fashion, and many more.

Our approach has earned selected members of our team accolades from independent observers including Chambers and Partners, Legal500, Managing IP, WTR 1000 and IAM Patent 1000, all celebrating our team’s modern, agile-based business conduct.

Ensure immediate visibility of potential pain points

Our team’s constant vigilance in the face of ever-changing legislation in our fields of expertise, frequently positions us as the first to signal and answer genuinely difficult questions from clients, and more importantly, to encourage our clients to ask themselves such questions in the overall context of their businesses. This results in added valued to the immediate benefit of the in-house legal teams and other stakeholders thanks to early, coherent, and integral management of the legal process.

We aim to constructively question the status quo and use our curious minds to find different and better answers to our client’s questions. To do so, we find inspiration in exchanging ideas and encourage a constant flow of feedback by direct interaction with clients and peers. Our mind set is boosted by active roles of our team members in professional organizations including the AmCham (American Chamber of Commerce) Romania, INTA, ECTA, MARQUES, AIPPI and Concordia (Employers’ Confederation). In this way, we consolidate our specific manner of staying ahead of the common course of legal thinking and anticipating trends.

Business infrastructure

Our team of lawyers and counselors commonly works, writes, and debates on topics that are innovative and uncommon even to the pivotal fields of our practice and unleashes unexplored solutions to the issues that emerge from our clients’ current business activities or future plans. To support this approach, an integrated infrastructure of professionals that focus on knowledge management and professional development, HR, marketing and business development, IT and finance services connects the necessary dots and enable us to identify and proactively engage with our clients “points of contact”.

We use our curious minds to ask questions that help structure legal sequences through ongoing professional development. To us, this is the fundament for the forward-thinking mind-set that we promote and that is designed to lead us to educated judgements that anticipate as many steps as possible, regardless the legal issues we are called to assist on.

Our most intimate description

We aim to foster a collaborative professional environment that echoes the sound of knowledge our team creates through our collective capabilities, experiences, skills, and genuine personal commitment. Our shared objective is for each of us to contribute our respective distinctive voices to the unique and unmatchable sound of BACIU PARTNERS, the sound of knowledge.