+40-31 437 80 13

Ana-Maria Baciu

Managing Partner

Practice Areas

• Intellectual Property
• Gaming & Gambling
• Consumer Protection & Advertising
• Life Sciences
• Technology & Media
• Dispute Resolution


e-mail: ana-maria.baciu@baciupartners.ro
Phone: +40-31 437 80 13
Mobile: +40-722 256 758


Ana-Maria Baciu is a regulatory and intellectual property lawyer, assisting clients in various industries, including retail, FMCG, gambling, IT, e-commerce and life-sciences, for more than 20 years. “Renowned for her innovative outlook*”, Ana-Maria has a forward-thinking mindset, either as intrepreneur (in previous roles, she set up the very first specialized IP, consumer protection and gambling respective teams within a major law firm active on the local market or entrepreneur independently recognized as one of the most prominent practitioners in this market.

Licensed as a European trademark and design attorney, Ana-Maria is advising clients on the full spectrum of intellectual property aspects, both contentious, such as disputes over the validity of intellectual property rights, trade mark / design / patent infringement claims or plagiarism, and advisory work, such as re-branding strategies, transactions, IP rights transfers, licensing or franchising, advice on IP portfolio management and complex IP due diligence, as well as registration / filing / prosecution strategies and anti-counterfeiting work. In 2023, she was elected a member of the Monitoring Committee of the Romanian Chamber of Patent Attorneys.

In the gaming field, Ana-Maria has been advising industry stakeholders, operators, suppliers, as well as industry relevant associations, on the whole range of regulatory and operational gaming aspects, to include representation in front of the National Gambling Office. Complementary, along the years, she developed specific capabilities in the life sciences sector, with a focus on assisting pharmaceutical manufacturers on compliance and regulatory aspects.

Ana-Maria oversees and contributes to, at strategic decision level, the dispute resolution engagements that focus on the practice areas of her specialization. Known on the market as a representative presence in task forces, events, in front of public authorities such as the Consumer Protection Authority, discussing consumer protection issues for businesses directly facing consumers and trade associations, Ana-Maria stands out as an active member within AmCham Romania (including as Deputy Chair of the Trade Legislation Task Force of AmCham Romania), the Coalition for the Development of Romania and Concordia. As a result of her contribution to advancing, for example, AmCham’s advocacy agenda in this field, she have been highly commended and acknowledged by the key stockholders – details HERE.

Ana-Maria was welcomed as a member of the Advisory Board of the European Patent Litigation in Practice (EPLP) journal.

Her activity also includes participating in the EU Subnational Justice, Governance, and Rule of Law project coordinated through the World Justice Project funded by the European Union. The project representatives acknowledged Ana-Maria’s contribution as a Qualified Respondent.

A regular contributor to specialized publications and lecturer on gaming, IP, social media and digital matters, Ana-Maria is also a trainer on intellectual property, retail and consumer protection aspects, delivering tailored sessions to various departments of large multinational companies.


• Leading Individual in Intellectual Property and in TMT: Gambling Law, EMEA Legal 500
• Leading Individual (Band 1), Intellectual Property, Chambers and Partners
• Romanian Practitioner of the Year, Managing IP EMEA Awards (the first Romanian lawyer to receive such distinction)
• A Trademark Star and the only Romanian lawyer included in the highly reputable Top 250 Women in IP, Managing IP, IP Stars, for the eighth consecutive year, also being the only Romanian Practitioner included in this list
• Global Market Leader for Gaming & Gambling Law, Chambers and Partners
• Acknowledged for sports and gaming law in Romania, Who’s Who Legal (WWL)
• Included among the WTR Global Leaders, World Trademark Review
• Top Trademark Professional (Gold Band), WTR 1000
• Highly recommended lawyer, IAM Patent 1000
• Winner of the Client Choice Award for Gaming in Romania, Lexology
• Top Lawyer in Retail and Consumer Protection, FinMedia (the first Romanian lawyer to receive such distinction)


…comes highly recommended as “a very knowledgeable practitioner with significant experience”. She brings an in-depth knowledge of the legal landscape in Romania and across Europe to provide valuable advice that covers all bases. (IAM Patent 1000, 2024)

…one of the best professionals I know, most reliable persons, with a deep sense of reality and urgency. Her exceptional adaptability skills serve as an example for many professionals in her field of activity. (Legal 500, 2024)

Ana-Maria proved to be very flexible and an excellent mediator, moderator in case of divergent points of view. Her very clear and concise manner of expressing technical views on subject matters, make peers acknowledge her as an inspirational professional. (Legal 500, 2024)

Beyond undisputable expertise, Ana-Maria has also always taken into account the greater good when coming up with a solution. She is always calm, confident and true to herself. (Legal 500, 2024)

Extremely competent IP attorney with extensive experience that provides complete but concise advice that is pragmatic and strategic. (Legal 500, 2024)

Ana-Maria’s remarkable business acumen is further distinguished by her creativity, particularly in the nuanced discussions surrounding IP matters. She is very supportive and always finds good solutions to our issues. (Chambers and Partners, Europe 2024)

The extent of her knowledge is truly remarkable. (Chambers and Partners, Global 2024)

She is renowned for her innovative outlook and continues to be a prominent figure in the industry. (WTR 1000, 2024)

Ana-Maria Baciu is a trailblazer in the Romanian IP scene. Her robust background in regulatory law helps her advise companies in the pharmaceutical industry. (IAM Patent 1000, 2023)

Ana-Maria Baciu (…) terrific advisor on regulatory affairs related to Romania. (…) good contacts at the regulator and always has the answer at hand or can find the answer in a short time. (Legal 500, 2023)

Ana-Maria Baciu is one of the most admired IP experts in the market. (Chambers and Partners Europe, 2023)

Ana-Maria has extensive knowledge of the market and of the new legislative initiatives. She always provides practical legal advice. (Chambers and Partners Europe, 2023)

Ana-Maria is not only very experienced but is also very smart and responsive. (Chambers and Partners Europe, 2023)

She is technically excellent across the board and a savvy industry operator. (Chambers and Partners Global, 2023)

She is a go-to person in the Romanian market. (Chambers and Partners Global, 2023)

Ana-Maria is an effective, professional and reliable attorney, who is extremely strong at handling complex cases and negotiations. She is strategic, precise and she truly cares for her patrons. (WTR1000, 2023)

Ana Maria Baciu is one of the most admired IP experts in the market. (Chambers and Partners, 2022)

Bucharest-based Ana Maria Baciu is well regarded for her considerable experience acting for a wide range of gaming international industry clients on complex regulatory matters. (Chambers and Partners, 2022)

Ana Maria Baciu is exceptionally proactive and a really experienced gaming lawyer. (Legal 500, 2022)

With Ana-Maria, you can always trust that your problem is in good hands and that no detail will be omitted. Her problem-solving skills and IP expertise distinguish her from others and mark her out as one of the best. (WTR 1000, 2022)

Ana-Maria Baciu (…) is appreciated as a lawyer who offers “very accurate advice that is business-oriented” and ensures “knowledge, style and flair” in her approach. (Who’sWhoLegal, 2022)

Ana-Maria Baciu is absolutely amazing: she has great knowledge, very good business understanding, solution oriented, high ethic standards and much more. She is definitely the best in this field. (Legal 500, 2021)

Ana Maria Baciu advises a high-profile clientele on a variety of trade mark-related matters, including infringement and registration. She is described by sources as “a very good IP lawyer who is very business-oriented.” (Chambers and Partners, 2021)

One of the best IP lawyers in Romania”, the versatile Baciu attracts warm plaudits: “Her advice is proactive and easily implemented, and she provides a very prompt service. She is extremely business-oriented, has a flexible approach and is a good negotiator and mediator. (WTR 1000, 2021)

…strong negotiator with a very good understanding of the client’s needs. (Chambers and Partners, 2020)

Ana-Maria Baciu is a powerful leader in IP law, with high professional and ethical standards. In addition, she values personal relationships, which makes her relationship with clients very valuable. (Legal 500, 2020)

Ana-Maria Baciu has built up a stellar market reputation as a result of her 20 years of cutting-edge trademark experience. As a skilled and sharp attorney with a focus on the pharmaceutical arena, she provides professional advice at a high level. Ana-Maria is an excellent all-around IP professional. (WTR 1000, 2020)

[…] lawyer Ana-Maria Baciu, draws on two decades of practice to add value with her tremendous regulatory expertise. (IAM Patents, 2020) A versatile patent strategist with expertise in gaming, pharmaceuticals and healthcare, Baciu […] comes into her own when thorny regulatory and compliance issues crop up. (IAM Patents, 2019)

*client quote, WTR 1000, 2024


Membership and Affiliations

Bucharest Bar

National Chamber of Patent Attorneys, member of the Monitoring Committee

INTA (International Trade Mark Association)

IMGL (International Masters of Gaming Law), general member, Co-Chair of the Membership Committee

AmCham (American Chamber of Commerce in Romania),

Deputy Chair of the Trade Legislation Task Force Concordia (Employers’ Organization)



University of Bucharest, Faculty of Law, LLB

Licensed European Trademark and Design Attorney



Romanian – native speaker

English – business proficiency