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Category: Intellectual Property

Beyond the Winter Olympic Games: intellectual property strategy, ambush marketing and unfair competition risks for brands

February 2026 by Marta Datcu The Winter Olympic Games undeniably represent a global celebration of excellence and fair competition, and, with an audience of over two billion viewers worldwide, they naturally become one of the most powerful communication platforms. Behind the spectacle of elite athletes pushing human limits lies a carefully constructed legal and economic…
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BACIU PARTNERS reconfirmed in the World Trademark Review WTR 1000 2026 as a reference for the Romanian IP community

January 2026 BACIU PARTNERS has been acknowledged for its “reputation for excellence across the board” and reconfirmed among the leading law firms active in the intellectual property field in the 2026 edition of the World Trademark Review’s WTR 1000, across both chapters researched for Romania: Enforcement & Litigation and Prosecution & Strategy. In its 2026…
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IAM Global Leaders 2026: Ana-Maria Baciu recognized among the top practitioners globally

January 2026 We are delighted to share that Ana-Maria Baciu has been included in the IAM Global Leaders 2026 exclusive-list. This is a distinction reserved for the world’s top private-practice patent professionals, selected from the GOLD tier of the IAM Patent 1000 rankings. This recognition confirms Ana-Maria’s standing as an advisor of choice in noteworthy…
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Influencer Marketing: at the intersection of intellectual property, AI and consumer protection. General perspective on the (modern) legal architecture of influencer marketing

December 2025 by Cristina Stoica and Marta Datcu Romanian version of the materials is available HERE. In a digital ecosystem that evolves at a speed that makes FOMO seem like an outdated concept, influencer marketing has become an industry in itself, characterized by significant economic milestones and an accelerated degree of professionalization. The management of intellectual…
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International Human Rights Day. Intellectual Property is a human right. Article 27, UDHR

December 2025 by Marta Datcu International Human Rights Day is one of the moments to pause and reflect on a topic that sits at the heart of our practice: the intricate and evolving relationship between intellectual property (IP) and human rights. The right to intellectual property has long been recognized as a self-standing human right.…
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AI Chatbots and copyright: Anticipating the ruling in CJEU’s Case C-250/25 Is there any space left for generative AI in the EU copyright legislative framework?

December 2025 Like Company v Google Ireland Limited marks the first referral to the Court of Justice of the European Union (CJEU) for a preliminary ruling concerning generative AI (GenAI) and copyright. Referred by the Budapest District Court in spring 2025, Case C-250/25 seeks to assess whether Google’s Gemini (LLM-based chatbot) infringed press publishers’ rights…
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Copyright Talks: Originality and Artificial Intelligence: Where Does Human Input End?

November 2025 The Working Group on Intellectual Property (IP) within the Public Ministry, under the auspices of the National Institute of Magistracy (INM), and with the support of several IP-focused business partners, organized a one-day seminar that brought together judges, academics, and IP practitioners. The much-anticipated yearly gathering that took place on 10 November 2025…
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Copyright Laws in Romania. Understanding the Legal Sound of Creativity. Post event considerations.

November 2025 Ana-Maria Baciu joined the AUDIENT community, on 14 October 2025, for a thought-provoking conversation on copyright, ownership, contracts, collective management, and the impact of AI on the artistic industries. Her presentation titled “Understanding the Legal Sound of Creativity” translated complex legal structures into something every creator, producer or content-driven business can use: a…
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WTR Global Leaders names Ana-Maria Baciu among the most respected intellectual property practitioners in the world

November 2025 Ana-Maria Baciu has been included in the prestigious WTR Global Leaders 2025 list (Private Practice, Romania). This recognition celebrates her consistent excellence in trademark law and her role as one of the most respected IP practitioners in the region. WTR Global Leaders brings together the world’s foremost private practice trademark experts, drawing on…
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Artificial Intelligence meets Intellectual Property. EU and Romanian legal framework.

October 2025 HumAInity 2025 | curated by PortalHR | 5 November, Bucharest, Romania Ana-Maria Baciu will be a speaker at “HumAInity 2025”, an event designed to explore the real intersection between people and AI in today’s professional world. Her contribution will focus on the rules of the game when AI meets law: where AI intersects…
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