Influencer Marketing: at the intersection of intellectual property, AI and consumer protection. General perspective on the (modern) legal architecture of influencer marketing
December 2025 by Cristina Stoica and Marta Datcu Romanian version of the materials is available HERE. In a digital ecosystem that evolves at a speed that makes FOMO seem like an outdated concept, influencer marketing has become an industry in itself, characterized by significant economic milestones and an accelerated degree of professionalization. The management of intellectual…
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