October 2026

Customer Experience Forum | 21 October | Bucharest, Romania

Ana‑Maria Baciu will join the speakers at the 12th edition of Customer Experience Forum.

Under the theme “AI in Customer Experience: From Hype to Measurable Impact”, this year’s edition will explore how companies can move from experimentation to practical AI applications that deliver measurable results for customers and businesses.

Ana-Maria will bring a legal perspective to this discussion, exploring how AI regulation and governance, data protection, confidentiality and consumer protection shape the choices businesses make when integrating AI into customer interactions.

As companies are looking for greater efficiency and increasingly personalized services, these choices extend beyond technology: what information an AI system can access, how its outputs are supervised, and who takes responsibility for the resulting customer experience.

Her contribution will focus on connecting these legal considerations with business priorities, helping companies make informed decisions as they turn AI ambitions into everyday practice, and will deliver a presentation titled:

AI in Customer Experience: Driving Business Impact and Navigating the Legal Reality

Balancing innovation, customer trust, and compliance

More details about the event, including full agenda are available HERE.

If you are interested about the topics the conference in structured to answer, please reach out to Ana‑Maria.