August 2025
As part of the WTR series EUROPEAN UNION | Legal updates: case law analysis and intelligence, Andreea Bende and Zsófia Judit Halmágyi recently authored a piece titled “Fly me to the moon: the LUNAR OUTPOST case”.
The thesis:
- The General Court has upheld an EUIPO decision finding that LUNAR OUTPOST was descriptive and lacked distinctiveness for goods/services in Classes 9, 12 and 39
- The relevant public would understand the sign as referring to “a settlement on the moon”, and each of the goods/services at issue could be used in such a settlement
- Whether settlements on the moon currently exist was irrelevant
To download the full article, please click HERE.
This article first appeared on WTR Daily, part of World Trademark Review, in July 2025. For further information, please go to www.worldtrademarkreview.com
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