May 2026

6th EUIPO IP Case Law Conference | Alicante, Spain | 21-22 May 2026

The intellectual property field is evolving under the pressure of entirely new and sometimes unexpected social, commercial and technological realities. Against this background, the 6th edition of the EUIPO IP Case Law Conference brought together some of the most authoritative voices in the field—including judges from the Court of Justice of the EU (CJEU), academics, and top-tier practitioners—to debate the landmark decisions that will redefine brand protection.

Marta Datcu attended this elite forum that we consider a vital exercise in bringing the sound of knowledge directly into our clients’ business strategies.

Emerging from the central theme of the gathering “Growing through change”, this year’s debates tackled operational pain points that directly influence how companies secure and manage their intangible assets:

• The strict admission filter at the CJEU: With the narrowing of appeal channels against decisions of the EU General Court, crafting an impeccable, bulletproof initial litigation strategy is now more critical than ever. Most of the time, there is not a second chance.
• Abuse of process in trademark law: Identifying and countering vexatious or frivolous actions designed solely to block fair competition.
• Upcycling, recycling, and customization: Where does the freedom of the circular economy end, and where does trademark infringement begin? The creative reuse and modification of branded products are directly challenging the traditional principles of trademark exhaustion.
• The (rather) blurred boundaries of “genuine use”: How to adapt and build solid evidence of use in a fluid commercial reality that frequently outgrows the rigid classification of goods and services.

Translating European Jurisprudence into business strategy

One of the pillars of our business approach at BACIU PARTNERS is that the value of legal knowledge lies in the ability to identify its practical application – so, next step for our intellectual property team? Translates the insights from Alicante into clear, actionable solutions for the local market.

Key insight and takeaways will follow.

As background information, details about the EUIPO IP Case Law Conference 2026 are available HERE.

BACIU PARTNERS is the winner of the CEE IP Firm of the Year distinction at the inaugural Legal 500 CEE Awards in October 2025, becoming the first Romanian firm to achieve this exceptional performance. Also, Chambers and Partners Europe has recognized us as the sole firm ranked BAND 1 for Intellectual Property and TMT in Romania in their latest market evaluations (April 2026). In May 2026, BACIU PARTNERS was awarded Trademark Firm of the Year during the much-anticipated Managing IP EMEA Awards Gala.

More details about our award-winning Intellectual Property practice are available HERE.