September 2026
22 September 2026 | Influencer Marketing Conference | Bucharest, Romania
Ana-Maria Baciu will be a speaker at the Influencer Marketing conference, elaborating on the legal implications of the new regulations from the Romanian Audio-Visual Council (CNA) for both content creators and the brands that partner with them.
As these regulatory updates take effect, the influencer marketing sector in Romania faces a significant shift toward formalized regulatory compliance. The framework establishes specific criteria for qualifying as a provider of on-demand audiovisual media services. Noteworthy aspects:
- Threshold and activity criteria: in brief, a 100,000 cumulative follower/subscriber threshold across single or multiple platforms, combined with the requirement of publishing at least 24 audiovisual materials in the preceding 12 months.
- Qualification factors: evaluation of editorial responsibility, content control, and commercial gain (monetary compensation, products, or services).
- Impact on brands and advertisers: companies must carefully evaluate how new CNA notification and endorsement (Romanian aviz) requirements alter campaign structuring, contract management, and compliance liability for corporate brand partners and agencies.
More details about the Influencer Marketing Conference are available HERE.
Courtesy of Evensys, the organizer of the event, a special registration 20% discount code is available – please reach out directly to Ana-Maria to claim yours!
To register, visit the form available HERE.
More details about our Advertising, Marketing & Retail practice are available HERE.