August 2024
As part of the WTR series EUROPEAN UNION | Legal updates: case law analysis and intelligence, Narcis Codori and Marta Datcu, recently co-authored a piece titled “A toast to ‘Prosecco’: PRISECCO constitutes evocation of PDO“.
The thesis:
- Consortium for the Protection of the Controlled Designation of Origin ‘Prosecco’ filed invalidity claim, arguing PRISECCO constituted “evocation” of Prosecco PDO
- PRISECCO owner sought to restrict mark to use for non-alcoholic cocktails
- Board held PRISECCO need not cover “wine” to be considered an evocation of Prosecco PDO and found strong likelihood substantial proportion of European consumers would directly associate PRISECCO with product covered by PDO
To download the full article, please click HERE.
This article first appeared on WTR Daily, part of World Trademark Review, in July 2024. For further information, please go to www.worldtrademarkreview.com
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