September 2024
Ana-Maria Baciu moderated the panel on “Mastering Affiliate Relationships and Protecting Intellectual Property”, during SiGMA East Europe Summit 2024. The event took place in Budapest between September 2 and 4, a remarkable meeting of the iGaming community that kick-started the busy autumn season.
The discussion, featuring industry players Alexandru-Mihai Ghiurcău (CMO, Maxbet.ro), Marko Tomić (Attorney-at-law & Partner, Law Firm Anđelović, Siketić & Tomić), and Marianna Tavella (Chief Legal Officer, SiGMA Group), emphasized the importance of aligning compliance and control mechanisms to mitigate legal risks while fostering affiliate relationships and was particularly timely given the rapid growth of third-party content and the increasing complexity of brand partnerships within the sector.
Key takeaways from the panel include:
- A balance between growth and risk, as concepts to be integrated in the business strategy, needs to be created concerning the affiliate relationships, too.
- Self-regulation and compliance are paramount to a strong platform for the sustainable evolution of such relationships and of the sector at large.
- Managing intellectual property-related risks in day-to-day operations should be the norm. This approach should always be designed as a “marathon” rather than a “sprint.” Complying with legal requirements and building a robust approach brings much-needed consistency.
- The evolving role of intellectual property in affiliate partnerships is a reality. All stakeholders should contribute to this discussion and concrete considerations should be implemented to safeguard future steps within a robust compliance and legal framework.
In conclusion, protecting intellectual property in affiliate relationships requires ongoing vigilance and a proactive legal strategy. This approach ensures that companies are not only focused on growth but also equipped with robust compliance frameworks, thus fostering a sense of preparedness and balance for their operations in a highly regulated industry.
highlighted Ana-Maria Baciu.
SiGMA East Europe Summit 2024 is a significant event designed to provide cutting-edge insights and facilitate knowledge exchange. Details HERE.
BACIU PARTNERS is an award-winning Gaming & Gambling Regulatory practice honored to be:
- the only Romanian law firm currently included in TIER 1 (the highest distinction) for TMT: Gambling Law by Legal 500
- shortlisted at the VIXIO Gambling Compliance Regulatory Awards 2024 for the Best Regulatory Firm of the Year
- the receiver of the Special Award “Legal Experts in the Gambling Regulatory field in Romania” at the Lawyers’ Gala
- led by Ana-Maria Baciu recognized as a Global Market Leader in Gaming and Gambling Law by Chambers and Partners
More about our practice is available HERE.